The most important statistics Gold medals at the Winter Olympics 2022, by sport Beijing 2022 Winter Olympic venues in China, by capacity Cost distribution of the 2022 Beijing Winter Olympic Games. The primetime U.S. television audience for the Tokyo Olympics dropped sharply from recent years to 15.1 million people on . Survey Shows High U.S. For three straight nights, viewership for the Tokyo Games has been down more than 30% compared to the Rio de Janeiro Olympics in 2016, and the network has been hit by a steady stream of bad news regarding American competitors. Over 15 days of competition, NBCU's Olympics coverage averaged 27.5 million viewers across all platforms, including digital streaming — down 9% from 2012. Televised sports didn't make it to the US until 1939, when a college baseball game between the Columbia Lions and the Princeton Tigers became the first to grace the airwaves. Here are some interesting post-Olympics viewership statistics provided by the Nielsen Company. 800,000 . The Haps 1. Ratings data for Olympic Games telecasts from 1968 to 2006 — including ratings for opening and closing ceremonies and average ratings for each Olympics — are available below: According to Statista , 3.6 billion people watched at least part of each of the 2012 and 2016 . A team member consoles Mikaela Shiffrin, of the United States after she skied out in the first run of the women's slalom at the 2022 Winter Olympics, Wednesday, Feb. 9, 2022, in the Yanqing . That audience declined 36% from 2016, when 26.5 million people watched the Rio de Janeiro Games opener, and 58% from 2012, when 40.7 million people watched the London ceremony. Thursday's NBC window averaged just a 1.2 rating in adults 18-49, down 68% from 2018 (3.7) and down 80% from 2014 (6.0). "The 2018 Winter Olympics were the lowest rated in the last three decades," Matzko said. According to the IIHF 2016 Survey of Players, . On today's episode, we discuss how sports are consumed worldwide: Was viewership of the Olympics down outside the US, are digital platforms making any progress on sports rights, and what do we expect from future major sporting events? The rating in adults 18-34 was a mere 0.7, down 73% from '18 (2.6). NBCUniversal is opening up the streaming throttle on its Olympics coverage, making all coverage of the Beijing Winter Games in February available on Peacock . Age When viewership is explored by age, the study found that older people seem to enjoy watching the games the most. An estimated 56% of Olympic viewers are female, while 44% are male. In fact, Fox last week averaged below 1 million viewers in prime time, believed to be the first time that's ever happened for one of the top four broadcast networks. NUMBER OF ATHLETES. A crashing 69% in the fast affiliates to be specific. Viewership in prime-time is even worse, down 51%. More coverage than any previous Olympic Winter Games Biggest Olympic Winter Games ever on social media platforms Watched by over a quarter of the world's population Most digitally viewed Olympic Winter Games ever Executive Summary +62% 157,812 More coverage than any previous Olympic Winter Games 60,771 97,041 TV and digital TV Digital % increase vs NBC's broadcast of the Tokyo Olympic Games opening ceremony drew 16.7 million viewers, the smallest U.S. television audience for the event in the past 33 years, according to preliminary data from . It is a record low for the Opening Ceremony (20.1 million for 1988 in Calgary was the previous record) and a whopping 43 percent below the 2018 Games in South Korea that notched 28.3 million. NBC says Tokyo Olympics TV ratings slide to 15 mln, streaming sets record. NBCUniversal. NBC Sports says 16 million viewers tuned in to watch the 2022 Beijing Winter Olympics Opening Ceremony across multiple platforms on Friday, a new record-low for the event since NBCUniversal began . Nielsen has tracked television ratings for all summer and winter Olympic Games broadcasts since 1968. But the proliferation of TV shows, film and other content across multiple . Viewership declined 47% from the Rio Closing Ceremony (17.0M). Keen Olympic watchers would have to go back to the opening ceremony for the 1988 Seoul Games, which attracted 22.7 million TV viewers, to see numbers like it. UPDATE Feb. 7 - 2 P.M.: NBC 's updated numbers for its first Sunday primetime covering the 2022 Winter Olympics in Beijing are in. Thursday's NBC window averaged just a 1.2 rating in adults 18-49, down 68% from 2018 (3.7) and down 80% from 2014 (6.0). But those NBC ratings . Text. The declines in among key young demographics were particularly stark. The broadcaster pulled in 45.2 million viewers for Rio 2016, 51.9 million for London 2012 and 37.5 million for Beijing 2008. The Tokyo Games averaged roughly 15.3 million total viewers for Saturday's primetime coverage, and 19.8 million for Sunday's coverage on NBC. It's not like this is a sudden trend. Per overnight numbers, NBC's Thursday . TV viewership down 42% from 2016; NBC executive said Olympics will still 'will be very, very profitable'. In addition, last night's Tokyo Olympics viewership more than tripled the combined primetime viewership of ABC, CBS and FOX (4.3 million) and marks the most-watched Tuesday night since the Presidential Debate on Sept. 29, 2020 (17.9 million on Fox News). The average viewership of the Olympics opening ceremony was 16 million people this year. That's a large decrease from previous Olympic Games: The opening ceremony for the 2018 Winter Olympics in PyeongChang drew 28.3 million viewers, the 2016 Summer Games in Rio de Janeiro netted 26 . U.S. TV viewership. Viewership for NBC's coverage of the 2020 Tokyo Olympics continued to fall as Thursday evening delivered both the lowest-rated and least-watched day. The division also say that Peacock had its best weekday viewership ever to help push the total number of viewers that watched the Olympics on February 4 on to a total audience delivery of 16 million. For the 1992 Barcelona Olympics the primetime median age was 39, in the 2016 Rio Olympics it had increased to 53. NBC's TV audience for the summer Olympics is down a whopping 45% from the Rio games in 2016. NBC Touts A Silver Lining In Historically Low Viewership For The Tokyo Olympics Average prime time viewership was just 15.5 million people, down from an average 26.7 million for the Rio Games in 2016. NBC's TV broadcast of the Tokyo Olympic Games opening ceremony drew 16.7 million viewers, the smallest TV audience for the event in the past 33 years, according to preliminary data provided by . One saving grace is NBC's dominance against its rivals. According to The Wall Street Journal, Olympic viewership overall has seen a decline over the years. Super Bowl viewership was almost the exact opposite, with its audience composed of 54% males and 46% females. Since the Olympics' opening ceremony on July 23, a fraction of the audience that tuned in for the 2016 Rio de Janeiro Games returned for the Tokyo contests and viewership remained low. The men's 100 metres final was the most watched event on TV with five . The decline in TV ratings isn't new: TV viewership for the 2016 Rio Olympics fell roughly 18% from the 2012 London games. That memorable gathering (remember Gisele Bündchen's dancing?) NBC Sports says 16 million viewers tuned in to watch the 2022 Beijing Winter Olympics opening ceremony on Friday, an all-time low for Olympic ceremonies on linear television. It was also lower than the 1992 Barcelona Games, when 21.6 million people tuned in, according to Nielsen data supplied to Reuters, although some critics could see what lay ahead before . 19.5 million viewers tuned in to the Olympics on Thursday, to put this into perspective 96.4 million viewers tuned into the US Super Bowl in 2021. 6. So the current 2020 Olympics is more or less on trend. That was down a hard 35% from the all-time audience high for the 2012 London games . The good news for NBC is that its prime-time coverage . According to The Nielsen Company, the TV audience for the Winter Olympics is predominantly female, unlike the male-favored Super Bowl. NBC is facing a cataclysmic loss of audience for the 2022 Winter Olympics as viewership tanked for Friday's Opening Ceremony, averaging just 16 million. USA had 1.68 million, MSNBC had 1.1 million, HGTV had 979,000 and TLC had 882,000. It is a record low for the Opening . Olympics-U.S. viewership of Tokyo Games climbs to 19.8 million on 2nd night. 19.5 million viewers tuned in to the Olympics on Thursday, to put this into perspective 96.4 million viewers tuned into the US Super Bowl in 2021. As one would expect, even historically low Olympic ratings outpaced everything else . According to Sports Media Watch, through Friday, the Olympics had averaged a combined 22.2 million viewers in prime time, a 6% drop since 2014, for . A detailed look at who's watching the 2010 Winter Olympics reveals a wealth of additional insights: Olympics ratings are clearly highest among older viewers. Awareness, Viewership Intent for Tokyo Olympics, but Pandemic Presents Other Concerns A vaccinated summer could lead to 'NBC's lowest-rated Summer Olympics,' former . Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts research analyst Man-Chung Cheung and principal analyst Paul Briggs. This year's games averaged 15.5 millionviewers nightly across NBC's prime-time and digital offerings for the duration of the games. Sport viewership statistics in 2020 were all over the place, with many record lows and highs. In a case of snowboarders to skateboarders, the opening of the 2022 Winter Olympics slid 16% from the preliminary data of last year's Opening. The average viewership of the Olympics opening ceremony was 16 million people this year. In total, 150 millionAmericans tuned in. At the Tokyo 2020 Summer Olympics that were held in 2021, the cumulative number of viewers in Japan who watched the men's baseball finals amounted to approximately 48.32 millions. And viewership hasn't just declined this year. First, overall TV viewership for the Summer Olympics and the World Cup are on par with each other. But even by that metric, NBC's numbers are down. NBC said the Tokyo Olympics was streamed 735 million. Planned viewership of the 2022 Winter Olympics in the U.S. 2021, by gender Planned viewership of the 2022 Winter Olympics in the U.S. 2021, by age Plans for watching the 2022 Winter Olympics in . NBC's Olympics opening ceremony coverage draws nearly 14 million US TV viewers The opening ceremony for the 2021 Tokyo Summer Games, which historically attracts a bigger audience than the Winter . The kickoff of the Summer Olympics in Tokyo drew about 17 million viewers in the U.S. on Friday on NBC, a roughly 36% decline from the opening ceremony for the Games in 2016, according to . Game 3 of the finals, which delivered the championships to the Seattle Storm, had 27% more viewers than the championship game of the 2019 WNBA finals. As one would expect, even historically low Olympic ratings outpaced everything else on television Thursday night. With younger viewers migrating to other video platforms, NBC says the median age . Olympic ratings are down by almost 42% since the 2016 Olympics. TV viewership for the opening ceremony of the Tokyo Olympics averaged 56.4 percent in the capital and its surrounding areas, the highest for the event since the previous Tokyo Olympics in 1964, an audience ratings firm said Monday. As per sports television viewership statistics, 72 hours of live footage from the Olympics in 1936 were broadcast to viewing booths throughout Berlin and Potsdam, Germany. But those NBC ratings are disastrous compared to the 2018 Winter Olympics in South Korea, when 28.3 million. But one of the biggest surprises was a sharp increase in viewership of the WNBA finals. Viewership fell 27% from the previous Summer Games low of 21.5 million for Sydney in 2000, the last Summer Olympics to take place in the fall. That's around 43% down. New polling conducted after the . The Summer Games in Tokyo saw a 36% drop from the previous Summer Olympics with just 17 million. The opening ceremony attracted 2.07 million viewers on ZDF, according to ratings compiled by research firm GfK, a 73% decline from the TV audience that watched the opener of the Beijing Olympics . During a March 2021 survey in the United States, 22 percent of respondents stated that they intended to watch a lot of the Tokyo Summer Olympics. But traditional TV ratings told a far . NBC's prime time had, on average, 35% less viewers this season than it had in 2015-16, Nielsen said. Sunday saw an average Total Audience Delivery of 13.7 million. As the 2022 Winter Olympics take place in Beijing, China, many people are tuning out. NBC's broadcast for the opening ceremony of the 2022 Beijing Winter Olympics saw a historic low in viewership, with just 16 million total viewers tuning in on Friday, down 43% from the previous . Sunday's Closing Ceremony averaged just 9.0 million viewers (8.81M on NBC alone), marking the smallest primetime Olympics audience on record. 85%: Olympic viewers with online access that will use a smartphone or tablet as a second viewing screen. Viewers can also invite up to three Oculus friends to join an Olympic VR watch party, with their digital avatars able to join the same virtual room. (Reuters) -Prime-time viewership for NBC's broadcast of the Summer Olympics from Tokyo picked up some steam in the . January 5, 2022 11:00am. scored 26.5 million total viewers, per Nielsen. "And the 2016 Summer Olympics were the lowest rated Olympics since 2004. The 2020 Tokyo Olympics pulled lackluster viewership statistics, raising questions for brands about the value of sponsoring teams and advertising during the games. Olympic viewership and statistics were confined to data on the 2010 and 2014 Winter events, and only major events such as the IIHF Ice Hockey World Championships were focused on for non-Olympic events. Through February 21, an estimated 56% of Olympic viewers are female, while 44% are male. NBC Sports said that 16 million viewers tuned in to watch its Opening Ceremony broadcast coverage of the Beijing Games, an all-time low for Olympic ceremonies on linear television. total nbc viewership of the opening ceremonies - 12.3 million in prime time plus an estimated 5 million who watched on television and over the internet hours earlier in real-time - marked the. Olympic Games Rio 2016 Audience Executive Summary • Rio 2016 was the most consumed Olympic Games ever - taking into consideration broadcast coverage viewed on television and digital platforms, as well as engagement on social media • More television coverage and more digital coverage than ever before 79%: U.S. millenials that plan to cut the cord and watch the Olympics live online . Fox News Channel led the cable networks with an average of 1.95 million viewers in prime time. The rating in adults 18-34 was a mere 0.7, down 73% from '18 (2.6). Olympic ratings are down by almost 42% since the 2016 Olympics. Race/ethnicity Thirty-five percent of whites, 31% of African Americans and Latinos, and 19% of Asians say they watch the games. The Tokyo Games are on track to be the most expensive summer Olympics ever, with the . Intended viewership of the 2021 Summer Olympics in. Historical TV Ratings For Past Olympics Broadcasts. The Nielsen company said 16.9 million people watched Sunday night's coverage on NBC, down 43% from the corresponding .
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olympics viewership statistics